WELCOME IN THE DIGITAL WORLD
Learn how to make your magazine visible online and promote it among the customers
This is what you can do that magazine is being read
Please use this article as some quick tips to build magazine awareness among your customers. You can do a lot of things that your customers would reach magazine and offers easier and in greater numbers. Read this few simple points, be digital and benefit from it. For more advice you can always ask your Local Marketing Team or your PSM.
1
Create a mailing list and inform your customers
So far you have been sending your magazines out to your customers by post?Then you sure have a list which includes all the addresses of your customers.
For your digital marketing however you will need your customers email addresses.
Simply collect these email addresses by providing a registration window on your website.
Also feel free to put leaflets with QR codes in your Dealership
or ask customers for their agreement when they are concluding a contract with you.
However you do this, make sure you’ll be able to email your customers information from now on. This is the only way to keep in touch with them online.
2
Integrate magazine into your website
By using banners with links or ask for embed code your Local Marketing Team. From now on you can easily offer your digital magazine on your website. If possible present your magazine directly on your homepage. In this way your visiting customers will be aware of magazine from the first visit.
3
Share digital magazine actively with your customers
If you already have a mailing list send your magazine to all of your existing customers for a start.Also share your magazine on social media channels if you communicate via Facebook, LinkedIn, Twitter or Instagram, etc.
If you aren’t using social media communication yet - create the accounts now.
Which content you share on your channels next to your customer magazine is up to your creativity. For example you could celebrate each sale with a post on Facebook by wishing the new farmer good crop - an amazing way to build up some customer loyalty.
4
Share not only whole magazine but also its specific content (articles)
The advantage of a digital magazine is that you can share each single article in it individually. For example, you could send an email to your customers which draws their attention right to an existing interview. The following day you could share the article about the new product on Facebook.
By doing so, you would draw your customers attention directly to the content. By offering new aspects you will guide them straight to your magazine via exciting stories.
5
Point out digital magazine to your Dealership customers
Mostly your customers are visiting you in your shop? Display some informational material or even put up a leaflet, poster, banner or roll-up presenting magazine with the QR code linked to its digital version. On the materials you can easily link the magazine via a QR code, by this way your customers won’t have any difficulties in accessing the content. Customer can read it on their own device (tablet or mobile phone with internet access) while he is waiting for collecting his order. Magazine cover with QR can be displayed as well on the multimedia device (TV or totem) in the dealership. Just make sure that image is displayed long enough to scan it with the customer device.
If you need help to do so, ask your Local Marketing Team.
6
Point out digital magazine in all of your materials
For example make use of the letterhead, email signatures, invoice footer, and any other digital or printed material by inserting it in information about digital magazine. Simply provide the link or use a QR code. If you need help to do so ask your Local Marketing Team.
7
You can have own magazine
Run Your Own customer magazine but it will require your individual address. It can be done through your own URL, e.g. https://magazine.YOURCOMPANY.com/new-edition. The advantage: In addition to reaching your own readers, search engines will be able to assign the magazine to your website. By this the likelihood that you will be found through Google searches increases. To create and book your own URL easily please feel free to contact your Local Marketing Team.
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