WELCOME TO THE DIGITAL WORLD
Learn how to promote the contents of the magazine on social media to reach a wider audience
Use it on Social Media
Make perfect use of your digital magazine on your social media channels. We'll show you how to get the most out of your content.
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Start
Now that the Yellow Blue & YOU magazine is online, we need your help to bring it to the attention of your social media followers.Do’s and Don’ts
DO: Be detailed & informative when launching the digital magazine. Tell your customers what they can expect from this edition and the benefits they will gain by reading it. For example, you could write something like this: ‘Welcome to our NEW e-magazine. In this edition we will show you how to check your combine after storing it away over the winter, inform you about our dedicated Parts and Servicing offers & give you some top tips surrounding the maintenance of your machine!’
DON’T: be too generic. Avoid launching the magazine in a generic manner like so: ‘Yellow Blue & You is online. Read the new issue now’
By following the advice above, you’ll create interest and increase the likelihood of your customers engaging with your post. When they see it, they will be more inclined to like it, comment on it or share it.
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Editorial planning
Every new issue of your magazine and each article in it has its own URL (address). By this your are able to share each article individually on social media, without sharing the whole magazine each time.- Create an editorial schedule to keep an overview (excel tables or simply using your calendar might also work for you).
- Share your articles at reasonable intervals, for example: once a week
- Think of the right order, in which you want to share your content. For example, start with current news followed by reports, product innovations, buy/sales congratulations and then pleased customers testimonials.
- The chosen content order should be diverse, to avoid making your readers lose interest.
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Tips to increase social media awareness
- The awareness of business pages is limited on most social media channels. For example on Facebook or Instagram, due to the fact that providers want you to pay to advertise your posts and products. It is recommended to advertise your own posts, even small budgets could increase your social media reach tremendously.
- Link others: companies, cooperation partners, team members in your posts. By doing so these parties will be aware of your post and might engage with it by liking or even sharing it. This is also enhancing the exchanging networking.
- If possible, ask your team members and employees to share the articles or even create their own related posts on their own social media profiles. The organic reach of private accounts is much more powerful on social media than the unpaid reach of business accounts.
- Where applicable make use of hashtags to draw the attention of people searching exactly for related words and topics to your posts and profile. However, the impact of hashtags is limited. They especially make sense on Instagram and Twitter and are not much of a use on Facebook.
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Tips for more engagement
These tips should help you to increase engagement with your followers- Link/ tag those people or businesses you mention, e.g. your team members or the main account of your company. Chances are high that you are scoring a few likes just like that.
- Involve your followers and ask them questions in your posts. One way is to ask them for a response, e.g. 'With these tips you can enhance your machine performance and be ready for a successful season. So what do you plan to sew in the new season? or 'What are you most looking forward to planting this season?'. While asking questions and in general, always be aware of current situation for instance due to the ongoing corona situation or political issues, avoid controversial subjects (to prevent receiving negative feedback).
- Refer to current events that go together with the articles from your magazine. E.g. you could refer to the partnership of CNHi and Nikola Motors. While posting about the fuel cell-powered drive technology and post the article from the magazine. At the same time, you could ask your followers what they think about Electric Powered tractors.
Important: Always make sure that you are up to date with the latest information and answer any upcoming questions in a confident manner. - Always like answers and posts from your followers and answer any questions or suggestions they come up with during conversation.
